The sales of your book do not automatically end after the book launch party, the marketing aspect of the book just got started.
Here are 10 ways to market your book after the book launch
- Review and endorsements.
You got some sales during your book launch right, this is the time to go after all those who purchased your book, encouraging them to write more reviews, or endorsements, and to share them with their social network.
The more reviews they write and share, the more publicity this would create for your book.
Also, there are some writers you could engage their services to write and post reviews for your book.
2. Library collaboration in your community
Look out for local libraries in your vicinity and collaborate with them. You could also donate a copy or two to the libraries. Your book will be exposed to readers as they read in the library, and then those who want it desperately will look out for ways to buy copies especially if you have added your email or phone number inside the book.
3. Email list
Email marketing is a good way to stay in touch with your target audience and to keep your book in their faces. Share every new development on your book journey with the email list. Send emails periodically encouraging the audience to buy your book and other interesting things around you.
4. Collaborate with other authors.
Collaboration is the new social media hack that has come to stay. When you collaborate with others, you are exposing yourself and what you do to a new audience that might not have known you previously This is a total game changer especially if the person you are collaborating with has a large following. Look out for collaborative opportunities and leverage them
5. Promotions and Ads.
This cannot be over-emphasized. Engaging in promos and ads will create publicity for your book. There are different types of Ads and promo options for your books.
6. Join a book club or readers community
Joining an online or a physical book club, and suggesting they read your book is a good way to create publicity for your book. By this, many members will buy the hard or soft copy of your book.
Project Supervisor, The PEN Place
Omoregie Blessing
7. Look out for news agencies
News agencies like radio, newspaper or television can make a good point of publicity for your book. Visit and talk about your book.
8. Influencers
Influencers and thought leaders, especially on social media will help your book gain some publicity. Look out for them
9. Book signing session
Organize a book signing session in your home. Let those who buy your book gather to sign and get their copies, it is best to take advantage and talk about your book.
10. Plan a book relaunch.
A book launch does not have to happen once in the lifetime of a book. You can relaunch when the book’s sales are low. This will help to boost sales